AnalysisNews

BZUN today

$3.49+$0.01 (+0.29%)close Nov 13, 2026

Trend

DailyDowntrend (starting)

4 hourLeaning Bearish

1 hourExpanding

15 minBearish

5 minConsolidating

Daily trend turns up above $4.88

Key levels

Resistance$3.92

Resistance$3.62

Support$3.36

Support$3.13

Latest news & SEC filings

SEC FilingBaozun Inc. filed an insider trading report (Form 4)

All BZUN news →

About Baozun

Baozun helps consumer brands sell online in China. Its services cover running online shops, marketing, customer support, and order fulfillment. Clients are brands that sell through major Chinese online marketplaces.

Based on the company's 20-F filed Apr 23, 2026.

Nasdaq · Consumer Cyclical

Baozun Inc. (BZUN)

$3.49+0.01 (+0.29%)
WATCHLISTGrade: BRisk: LOW
1D5D1M1Y5YMaxSign up for all timeframes
3.303.443.573.703.49Oct 13Oct 21Oct 29Nov 6
High3.54
Low3.35
Open3.44
Volume158K
Avg Vol302K
VWAP3.49
30d High3.83
30d Low3.17
30d Chg+6.08%

What Is the Price Target for BZUN?

SEPT Low Target

$0.00

SEPT Mid Target

$0.00

SEPT High Target

$0.00

Analyst Consensus

$0.00

Current: $3.48Upside: +0.0%Confidence: 20%Method: No Coverage

Is BZUN a Buy or Sell Right Now?

64
Investability Score
WATCHLIST12-18 months

Thesis

  • •Revenue growing 5.7% YoY with ACCELERATING trend — accelerating momentum.
  • •Smart money flows are positive — institutional and insider activity shows net buying.

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Is BZUN Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/E Forward

Fair Value

$55.77

21

Moat Score

NONE

5/9

Piotroski Score

1.8

Altman Z-Score

What Is Smart Money Doing with BZUN?

Insider Signal

BUYING

19 buys / 0 sells (90d)

Congress Signal

NEUTRAL

0 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

LOW

Signal: NEUTRAL

Recent Insider Activity

NameTitleTypeSharesValueDate
Qiu Wenbindirector officerBuy5,700$20KOct 22, 2026
Qiu Wenbindirector officerBuy5,700$20KOct 21, 2026
Qiu Wenbindirector officerBuy5,800$20KOct 14, 2026
Qiu Wenbindirector officerBuy5,800$20KOct 13, 2026
Qiu Wenbindirector officerBuy6,000$20KOct 12, 2026
Qiu Wenbindirector officerBuy6,900$20KSep 21, 2026
Qiu Wenbindirector officerBuy7,000$20KSep 18, 2026
Qiu Wenbindirector officerBuy7,100$20KSep 17, 2026
Qiu Wenbindirector officerBuy7,300$20KSep 16, 2026
Yu Bin HelendirectorBuy5,603-Aug 28, 2026

Track Smart Money Across 4,000+ Stocks

Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.

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BZUN Growth Story

Revenue YoY

5.7%

3yr Revenue CAGR

3.5%

EPS Growth YoY

-36.13%

FCF Growth YoY

1119.3%

Revenue Trend

ACCELERATING

Dark Pool Trades for BZUN

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for BZUN, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
21:26:11$3.498,256$$29KBUY
19:26:36$3.492,421$$8KSELL
16:44:25$3.511,349$$5KSELL
15:35:25$3.481,900$$7KSELL
15:35:14$3.501,000$$3KMIDPOINT

5 dark pool trades shown · $$52K preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for Baozun Inc. (BZUN) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...

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BZUN — frequently asked questions

What is BZUN stock price today?

Baozun Inc. (BZUN) is at $3.49, up 0.29% (+$0.01) at the Nov 13, 2026 close.

Why is BZUN stock moving today?

Latest BZUN news — Oct 23, 2026: Baozun Inc. filed an insider trading report (Form 4)

What do analysts rate BZUN?

Analyst ratings for BZUN: 6 Buy, 1 Hold, 0 Sell — consensus Strong Buy.

Did BZUN beat earnings?

BZUN last reported on Aug 27, 2026: EPS $0.06 vs $1.68 expected — a miss of 96.4%.

Does BZUN pay a dividend?

BZUN does not currently pay a dividend.

What are BZUN support and resistance levels?

Support: $3.36, $3.13, $2.86. Resistance: $3.62, $3.92, $4.27.

What are insiders doing with BZUN?

Insider activity: BUYING, 19 buys and 0 sells in the last 90 days.

What is the latest news on BZUN?

Oct 23, 2026: Baozun Inc. filed an insider trading report (Form 4)