BRCC today
$9.99-$0.10 (-0.99%)close Nov 12, 2026Trend
DailyDowntrend (starting)
4 hourExpanding
1 hourBullish
15 minBullish
5 minStrong Bearish
Daily trend turns up above $61.55
Key levels
Resistance$13.39
Resistance$10.85
Support$9.71
Support$8.03
Latest news & SEC filings
EarningsBlack Rifle Coffee reports Q3 2026 results and a change in strategy
EarningsBRC holds Q3 2026 earnings call
SEC FilingBRC Inc. filed a report on a major company event (Form 8-K)
GuidanceBRC Keeps FY2026 Revenue Outlook at $430.164M, Under $432.241M Estimate
All BRCC news →About Black Rifle Coffee
Black Rifle Coffee is a Veteran-founded business that sells roasted beans, single-serve and bottled drinks, plus an energy beverage, along with branded clothing and outdoor items. It reaches buyers three ways: through grocery, club, convenience, and specialty stores; directly online and by subscription; and via its own and franchised coffee shop locations. Its operations are based in the United States, with offices in Utah, Texas, and Tennessee and a production site in Tennessee.
Based on the company's 10-K filed Mar 2, 2026.
NYSE · Consumer Defensive
BRC Inc. (BRCC)
What Is the Price Target for BRCC?
SEPT Low Target
$0.00
SEPT Mid Target
$0.00
SEPT High Target
$0.00
Analyst Consensus
$0.00
Is BRCC a Buy or Sell Right Now?
Thesis
- •Revenue growing 1.7% YoY with STABLE trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for BRCC.
Start Free Trial →Is BRCC Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, PEG
Fair Value
$-2.41
19
Moat Score
NONE
4/9
Piotroski Score
4.4
Altman Z-Score
What Is Smart Money Doing with BRCC?
Insider Signal
NEUTRAL
1 buys / 1 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
UNCHANGED
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Hafer Evan | director officer 10% owner | Sale | 12,000 | - | Oct 28, 2026 |
| Hafer Evan | director officer 10% owner | Buy | 12,000 | - | Oct 28, 2026 |
| Hafer Evan | director officer 10% owner | Sale | 12,000 | $141K | Oct 28, 2026 |
| Hafer Evan | director officer 10% owner | Sale | 12,000 | - | Oct 27, 2026 |
| Hafer Evan | director officer 10% owner | Buy | 12,000 | - | Oct 27, 2026 |
| Hafer Evan | director officer 10% owner | Sale | 12,000 | $136K | Oct 27, 2026 |
| Hafer Evan | director officer 10% owner | Sale | 5,572 | - | Oct 20, 2026 |
| Hafer Evan | director officer 10% owner | Buy | 5,572 | - | Oct 20, 2026 |
| Hafer Evan | director officer 10% owner | Sale | 5,572 | $59K | Oct 20, 2026 |
| Hafer Evan | director officer 10% owner | Sale | 2,724 | - | Oct 16, 2026 |
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
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Revenue YoY
1.7%
3yr Revenue CAGR
9.7%
EPS Growth YoY
-225%
FCF Growth YoY
-609.8%
Revenue Trend
STABLE
Dark Pool Trades for BRCC
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for BRCC, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 14:41:58 | $9.99 | 1,000 | $$10K | SELL |
| 20:47:06 | $10.16 | 2,000 | $$20K | MIDPOINT |
| 20:28:47 | $10.03 | 2,025 | $$20K | SELL |
| 18:37:28 | $9.85 | 2,091 | $$21K | SELL |
| 18:36:47 | $9.91 | 6,632 | $$66K | MIDPOINT |
5 dark pool trades shown · $$137K preview volume
Real-time institutional flow, block trades, and net positioning
What Traders Are Saying About BRCC
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for BRCC. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup -- $BRCC (BRC Inc.) Price: $16.23 | Zone: $15.61 to $20.80 Conviction: MEDIUM Near support (12% of range) — reversal watch. Earnings: REVENUE_BEAT
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Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for BRC Inc. (BRCC) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →BRCC — frequently asked questions
What is BRCC stock price today?
BRC Inc. (BRCC) is at $9.99, down 0.99% (-$0.10) at the Nov 12, 2026 close.
Why is BRCC stock moving today?
Latest BRCC news — Nov 3, 2026: Black Rifle Coffee reports Q3 2026 results and a change in strategy · Nov 3, 2026: BRC holds Q3 2026 earnings call
What do analysts rate BRCC?
Analyst ratings for BRCC: 3 Buy, 0 Hold, 0 Sell — consensus Strong Buy.
Did BRCC beat earnings?
BRCC last reported on Mar 3, 2026: EPS -$0.21.
Does BRCC pay a dividend?
BRCC does not currently pay a dividend.
How much debt does BRCC have?
BRC Inc. reported $32M of debt and $12M of cash (Jun 30, 2026).
What are BRCC support and resistance levels?
Support: $9.71, $8.03, $6.00. Resistance: $10.85, $13.39, $17.10.
What are insiders doing with BRCC?
Insider activity: NEUTRAL, 1 buys and 1 sells in the last 90 days.
What is the latest news on BRCC?
Nov 3, 2026: Black Rifle Coffee reports Q3 2026 results and a change in strategy · Nov 3, 2026: BRC holds Q3 2026 earnings call · Nov 2, 2026: BRC Inc. filed a report on a major company event (Form 8-K)