BKNG today
$159.28-$1.92 (-1.19%)close Nov 13, 2026Trend
DailyUptrend (confirmed)
4 hourLeaning Bearish
1 hourBearish
15 minBearish
5 minConsolidating
Daily trend turns down below $136.63
Key levels
Resistance$174.30
Resistance$166.19
Support$156.30
Support$146.28
Latest news & SEC filings
DealOpenTable, Marqii widen alliance for restaurant search visibility
NewsBooking Holdings Stock Gains After Rival Carrier Alters Rules for Automated Booking Tools
LegalStaff at Booking.com Contest Judge's Decision on Workplace Presence
All BKNG news →About Booking Holdings
Booking Holdings operates online platforms for travel and dining reservations through several consumer brands, including a global accommodations site, a North America-focused discount travel site, an Asia-Pacific lodging provider, a travel search comparison service, and a restaurant booking service. Its offerings span lodging, flights, rental cars, ground transportation, tours, activities, and dining reservations. The company connects travelers with hotels, airlines, restaurants, and other hospitality businesses across many countries worldwide.
Based on the company's 10-K filed Feb 18, 2026.
Nasdaq · Industrials
Booking Holdings Inc. (BKNG)
What Is the Price Target for BKNG?
SEPT Low Target
$150.00
SEPT Mid Target
$210.00
SEPT High Target
$267.00
Analyst Consensus
$210.00
Is BKNG a Buy or Sell Right Now?
Thesis
- •Revenue growing 13.4% YoY with STRONG trend — consistent growth.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for BKNG.
Start Free Trial →Is BKNG Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$222.22
32
Moat Score
NONE
6/9
Piotroski Score
4.2
Altman Z-Score
What Is Smart Money Doing with BKNG?
Insider Signal
SELLING
0 buys / 8 sells (90d)
Congress Signal
BUYING
10 buys / 9 sells (90d)
Institutional
N/A
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Pisano Paulo | officer | Sale | 1,500 | $245K | Oct 15, 2026 |
| MYLOD ROBERT J JR | director | Sale | 1,000 | $200K | Sep 1, 2026 |
| Pisano Paulo | officer | Sale | 3,000 | $610K | Aug 31, 2026 |
| WITTMAN VANESSA AMES | director | Sale | 375 | $79K | Aug 17, 2026 |
| MYLOD ROBERT J JR | director | Sale | 1,000 | $207K | Aug 5, 2026 |
| Grier Kelly J | director | Buy | 1,583 | - | May 30, 2026 |
| Quinlan Larry | director | Buy | 1,583 | - | May 30, 2026 |
| Singh Sumit | director | Buy | 1,583 | - | May 30, 2026 |
| Read Nicholas | director | Sale | 148 | $25K | May 30, 2026 |
| Read Nicholas | director | Buy | 1,583 | - | May 30, 2026 |
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →BKNG Growth Story
Revenue YoY
13.4%
3yr Revenue CAGR
16.4%
EPS Growth YoY
-4.12%
FCF Growth YoY
15.1%
Revenue Trend
STRONG
Dark Pool Trades for BKNG
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for BKNG, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 17:31:56 | $160.07 | 2,870 | $$459K | BUY |
| 16:54:18 | $160.64 | 1,000 | $$161K | SELL |
| 16:45:55 | $160.65 | 1,600 | $$257K | BUY |
| 16:45:15 | $160.51 | 1,557 | $$250K | SELL |
| 16:15:28 | $161.10 | 3,249 | $$523K | SELL |
5 dark pool trades shown · $$1.7M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for BKNG
PREVIEWSEPT Investing provides real-time options flow tracking for BKNG, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $145 | Mar 19 | 126 | $$710 | 1 | SWEEP |
| PUT | $145 | Mar 19 | 126 | $$710 | 1 | SWEEP |
| PUT | $145 | Mar 19 | 126 | $$710 | 1 | SWEEP |
| PUT | $145 | Mar 19 | 126 | $$710 | 1 | SWEEP |
| PUT | $145 | Mar 19 | 126 | $$710 | 1 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About BKNG
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for BKNG. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup -- $BKNG (Booking Holdings Inc.) Price: $182.80 | Zone: $170.28 to $184.88 Conviction: HIGH | Analyst upside: +17.2% Near resistance (86% of range) — breakout watch. Positive news (2+ vs ...
Join 3,500+ traders discussing BKNG in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Booking Holdings Inc. (BKNG) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →BKNG — frequently asked questions
What is BKNG stock price today?
Booking Holdings Inc. (BKNG) is at $159.28, down 1.19% (-$1.92) at the Nov 13, 2026 close.
Why is BKNG stock moving today?
Latest BKNG news — Nov 12, 2026: OpenTable, Marqii widen alliance for restaurant search visibility · Nov 11, 2026: Booking Holdings Stock Gains After Rival Carrier Alters Rules for Automated Booking Tools
Why did BKNG stock move on Nov 3, 2026?
Booking Holdings reported Q3 2026 adjusted EPS of $4.96 and revenue of $9.793 billion, both above analyst estimates, though results included an FTC-related charge. The company guided Q4 2026 adjusted revenue growth to just 0%-2% and flagged possible near-term pressure on travel demand from world events and economic conditions.
What is the BKNG price target?
The average analyst price target for BKNG is $210.00, ranging from $150 to $267, based on 15 analysts. Latest: Cantor Fitzgerald maintains on Nov 4, 2026.
What do analysts rate BKNG?
Analyst ratings for BKNG: 30 Buy, 7 Hold, 0 Sell — consensus Buy.
Did BKNG beat earnings?
BKNG last reported on Nov 3, 2026: EPS $4.66 vs $4.49 expected — a beat of 3.8%.
What is BKNG's P/E ratio?
BKNG trades at a P/E of 1.0 vs a Industrials average of 24.7.
Does BKNG pay a dividend?
Yes. BKNG's dividend yield is 0.72%.
What are BKNG support and resistance levels?
Support: $156.30, $146.28, $136.63. Resistance: $166.19, $174.30, $180.64.
What are insiders doing with BKNG?
Insider activity: SELLING, 0 buys and 8 sells in the last 90 days.
What is the latest news on BKNG?
Nov 12, 2026: OpenTable, Marqii widen alliance for restaurant search visibility · Nov 11, 2026: Booking Holdings Stock Gains After Rival Carrier Alters Rules for Automated Booking Tools · Nov 10, 2026: Staff at Booking.com Contest Judge's Decision on Workplace Presence