BBY today
$105.16+$1.06 (+1.02%)close Nov 11, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bullish
1 hourStrong Bullish
15 minExpanding
5 minConsolidating
Daily trend turns down below $90.96
Key levels
Resistance$119.30
Resistance$112.96
Support$105.13
Support$100.58
Latest news & SEC filings
SEC FilingBest Buy Co Inc filed an insider trading report (Form 4)
AnalystCitigroup keeps Neutral rating on Best Buy, lifts price target to $102
AnalystWells Fargo lifts Best Buy target to $95 from $85
All BBY news →About Best Buy
Best Buy is a consumer electronics retailer that sells computing and mobile phones, consumer electronics, appliances, entertainment products, and services. It operates through Domestic and International segments, serving customers in the United States and Canada via online, in-store, and in-home channels. Its service offerings include technical support, installation, repair, and memberships, largely under the Geek Squad brand.
Based on the company's 10-K filed Mar 18, 2026.
NYSE · Consumer Cyclical
BEST BUY CO INC (BBY)
What Is the Price Target for BBY?
SEPT Low Target
$71.00
SEPT Mid Target
$90.00
SEPT High Target
$102.00
Analyst Consensus
$90.00
Is BBY a Buy or Sell Right Now?
Thesis
- •Revenue growing 0.4% YoY with ACCELERATING trend — accelerating momentum.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for BBY.
Start Free Trial →Is BBY Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$86.78
47
Moat Score
NARROW
7/9
Piotroski Score
N/A
Altman Z-Score
What Is Smart Money Doing with BBY?
Insider Signal
SELLING
0 buys / 12 sells (90d)
Congress Signal
BUYING
2 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Bonfig Jason J | officer | Buy | 9,312 | - | Nov 1, 2026 |
| Scarlett Kathleen | officer | Buy | 96,166 | $6.8M | Sep 23, 2026 |
| Scarlett Kathleen | officer | Sale | 27,952 | $2.6M | Sep 23, 2026 |
| Scarlett Kathleen | officer | Sale | 88,110 | $8.1M | Sep 23, 2026 |
| Scarlett Kathleen | officer | Buy | 32,311 | - | Sep 20, 2026 |
| SCHULZE RICHARD M | other | Buy | 300,000 | - | Sep 16, 2026 |
| SCHULZE RICHARD M | other | Sale | 52,660 | $4.9M | Sep 16, 2026 |
| SCHULZE RICHARD M | other | Sale | 247,340 | $22.9M | Sep 16, 2026 |
| BRAMMAN ANNE L | officer | Buy | 18,955 | - | Aug 20, 2026 |
| BRAMMAN ANNE L | officer | Buy | 14,581 | - | Aug 20, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →BBY Growth Story
Revenue YoY
0.4%
3yr Revenue CAGR
-3.4%
EPS Growth YoY
17.76%
FCF Growth YoY
-9.6%
Revenue Trend
ACCELERATING
Dark Pool Trades for BBY
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for BBY, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:28:25 | $105.16 | 3,078 | $$324K | BUY |
| 21:00:39 | $105.16 | 1,600 | $$168K | BUY |
| 21:00:39 | $105.16 | 1,400 | $$147K | BUY |
| 21:00:28 | $105.16 | 1,214 | $$128K | BUY |
| 21:00:26 | $105.16 | 1,300 | $$137K | BUY |
5 dark pool trades shown · $$904K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for BBY
PREVIEWSEPT Investing provides real-time options flow tracking for BBY, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $114 | Nov 20 | 9 | $$200 | 5 | SWEEP |
| CALL | $114 | Nov 20 | 9 | $$600 | 15 | SWEEP |
| CALL | $114 | Nov 20 | 9 | $$560 | 14 | SWEEP |
| CALL | $114 | Nov 20 | 9 | $$40 | 1 | SWEEP |
| CALL | $114 | Nov 20 | 9 | $$360 | 9 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About BBY
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for BBY. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup — $BBY (BEST BUY CO INC) Price: $104.10 | Zone: $90.12 — $96.53 Conviction: HIGH | Analyst upside: +-11.4% Near resistance (86% of range) — breakout watch. Strong positive news (12+ vs 0-...
Join 3,500+ traders discussing BBY in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for BEST BUY CO INC (BBY) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →BBY — frequently asked questions
What is BBY stock price today?
BEST BUY CO INC (BBY) is at $105.16, up 1.02% (+$1.06) at the Nov 11, 2026 close.
Why is BBY stock moving today?
Latest BBY news — Nov 9, 2026: Best Buy Co Inc filed an insider trading report (Form 4) · Nov 6, 2026: Citigroup keeps Neutral rating on Best Buy, lifts price target to $102
What is the BBY price target?
The average analyst price target for BBY is $90.00, ranging from $71 to $102, based on 16 analysts.
What do analysts rate BBY?
Analyst ratings for BBY: 4 Buy, 19 Hold, 2 Sell — consensus Hold.
Did BBY beat earnings?
BBY last reported on Aug 27, 2026: EPS $1.47 vs $1.39 expected — a beat of 5.8%.
What is BBY's P/E ratio?
BBY trades at a P/E of 17.7 vs a Consumer Cyclical average of 19.1.
Does BBY pay a dividend?
Yes. BBY's dividend yield is 5.83%.
How much debt does BBY have?
BEST BUY CO INC reported $1.2B of debt and $2.3B of cash (Aug 1, 2026).
What are BBY support and resistance levels?
Support: $105.13, $100.58, $93.18. Resistance: $112.96, $119.30, $123.87.
What are insiders doing with BBY?
Insider activity: SELLING, 0 buys and 12 sells in the last 90 days.
What is the latest news on BBY?
Nov 9, 2026: Best Buy Co Inc filed an insider trading report (Form 4) · Nov 6, 2026: Citigroup keeps Neutral rating on Best Buy, lifts price target to $102 · Nov 6, 2026: Wells Fargo lifts Best Buy target to $95 from $85