AnalysisNews

ASO today

$67.33-$1.99 (-2.87%)close Nov 12, 2026

Trend

DailyUptrend (confirmed)

4 hourLeaning Bearish

1 hourStrong Bearish

15 minStrong Bearish

5 minStrong Bearish

Daily trend turns down below $58.28

Key levels

Resistance$74.26

Resistance$69.62

Support$64.61

Support$61.92

Latest news & SEC filings

AnalystNov 10, 2026Cantor Fitzgerald starts Academy Sports coverage with Overweight rating and $89 price target

AnalystNov 10, 2026Academy Sports and Outdoors cut to Hold by Loop Capital

DealOct 30, 2026Hunt Tech, LLC strikes retail deal with Academy Sports + Outdoors

All ASO news →

About Academy Sports + Outdoors

Academy Sports + Outdoors is a retailer of athletic gear and outdoor recreation products, with stores located across the southern and central United States. Its assortment covers camping, fishing, hunting, fitness, team sports, clothing, and shoes, sold under national labels and its own private brands. Shoppers are mainly active families buying in stores or online, including through pickup-in-store service.

Based on the company's 10-K filed Mar 17, 2026.

Nasdaq · Consumer Cyclical

Academy Sports & Outdoors, Inc. (ASO)

$69.32-1.07 (-1.52%)
HOLDGrade: BRisk: LOW
1D5D1M1Y5YMaxSign up for all timeframes
52.5257.1861.8566.5169.32Oct 9Oct 19Oct 27Nov 4
High70.41
Low68.93
Open69.71
Volume882K
Avg Vol1.42M
VWAP69.40
30d High71.18
30d Low47.85
30d Chg+44.87%
See full chart with real-time data

What Is the Price Target for ASO?

SEPT Low Target

$42.00

SEPT Mid Target

$59.00

SEPT High Target

$78.00

Analyst Consensus

$59.00

Current: $69.32Upside: -14.9%Confidence: 85%Method: Analyst Consensus

Is ASO a Buy or Sell Right Now?

57
Investability Score
HOLD12-18 months

Thesis

  • •Revenue growing 2.0% YoY with ACCELERATING trend — accelerating momentum.
  • •SEC filings signal active product innovation — 2 new product/expansion keywords detected in 10-K. R&D investment stable.

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Is ASO Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/E Forward, P/B, Analyst Consensus

Fair Value

$71.17

51

Moat Score

NARROW

7/9

Piotroski Score

3.0

Altman Z-Score

What Is Smart Money Doing with ASO?

Insider Signal

SELLING

0 buys / 7 sells (90d)

Congress Signal

NEUTRAL

0 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

HIGH

Signal: HIGH_SHORT_INTEREST

Recent Insider Activity

NameTitleTypeSharesValueDate
MARLEY BRIAN TdirectorSale3,932$212KSep 15, 2026
MARLEY BRIAN TdirectorSale6,500$343KSep 15, 2026
Johnson Samuel JofficerSale27,370$1.4MSep 15, 2026
Johnson Samuel JofficerSale9,123$473KSep 15, 2026
Johnson Samuel JofficerSale33,810$1.7MSep 15, 2026
Johnson Samuel JofficerBuy25,580$690KSep 14, 2026
Johnson Samuel JofficerSale25,580$1.4MSep 14, 2026
Ford Earl Carlton IVofficerBuy1,621-Sep 8, 2026
Ford Earl Carlton IVofficerSale638$29KSep 8, 2026
McCabe Matthew M.officerBuy1,621-Sep 8, 2026

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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.

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ASO Growth Story

Revenue YoY

2.0%

3yr Revenue CAGR

-1.8%

EPS Growth YoY

-3.32%

FCF Growth YoY

N/A%

Revenue Trend

ACCELERATING

Dark Pool Trades for ASO

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for ASO, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
21:00:57$69.3214,400$$998KSELL
21:00:57$69.321,083$$75KSELL
21:00:55$69.322,297$$159KSELL
20:58:13$69.171,000$$69KSELL
20:57:14$69.201,000$$69KSELL

5 dark pool trades shown · $$1.4M preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Options Flow for ASO

PREVIEW

SEPT Investing provides real-time options flow tracking for ASO, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.

TypeStrikeExpiryDTEPremiumSizeTrade
PUT$50Nov 209$$51SWEEP

1 options trades shown · 0% calls

Unusual activity, GEX levels, max pain, and dealer positioning

See full options flow

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for Academy Sports & Outdoors, Inc. (ASO) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...

Sign Up Free — Download AI Report PDF →

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About SEPT Investing

SEPT Investing tracks 13,000+ stocks with live charts, trend and key-level tracking, dark pool and options flow, insider and congress trades, SEC filings and news alerts.

Disclaimer: This page is for informational purposes only. It does not constitute financial advice. Past performance does not guarantee future results. Always do your own research before making investment decisions.

ASO — frequently asked questions

What is ASO stock price today?

Academy Sports & Outdoors, Inc. (ASO) is at $67.33, down 2.87% (-$1.99) at the Nov 12, 2026 close.

Why is ASO stock moving today?

Latest ASO news — Nov 10, 2026: Cantor Fitzgerald starts Academy Sports coverage with Overweight rating and $89 price target · Nov 10, 2026: Academy Sports and Outdoors cut to Hold by Loop Capital

What is the ASO price target?

The average analyst price target for ASO is $59.00, ranging from $42 to $78, based on 11 analysts. Latest: Evercore ISI Group maintains on Oct 20, 2026.

What do analysts rate ASO?

Analyst ratings for ASO: 0 Buy, 14 Hold, 0 Sell — consensus Hold.

Did ASO beat earnings?

ASO last reported on Sep 9, 2026: EPS $2.31 vs $2.07 expected — a beat of 11.6%.

What is ASO's P/E ratio?

ASO trades at a P/E of 10.2 vs a Consumer Cyclical average of 18.4.

Does ASO pay a dividend?

Yes. ASO's dividend yield is 0.95%.

What are ASO support and resistance levels?

Support: $64.61, $61.92, $58.28. Resistance: $69.62, $74.26.

What are insiders doing with ASO?

Insider activity: SELLING, 0 buys and 7 sells in the last 90 days.

What is the latest news on ASO?

Nov 10, 2026: Cantor Fitzgerald starts Academy Sports coverage with Overweight rating and $89 price target · Nov 10, 2026: Academy Sports and Outdoors cut to Hold by Loop Capital · Oct 30, 2026: Hunt Tech, LLC strikes retail deal with Academy Sports + Outdoors