Trend
DailyUptrend (confirmed)
4 hourStrong Bullish
1 hourLeaning Bearish
15 minAscending Triangle
5 minConsolidating
Daily trend turns down below $226.16
Key levels
Resistance$287.20
Resistance$275.34
Support$265.34
Support$255.36
Latest news & SEC filings
LegalJudge certifies class in suit over Amazon Photos face data
ProductAmazon starts program to back outside deep tech work in sustainability
NewsAmazon Web Services starts $100 million health impact program
All AMZN news →Amazon runs online and physical retail operations serving shoppers around the world, selling its own devices and offering subscription services like Prime. Its cloud computing arm, AWS, supplies businesses, developers, and government entities with rented computing power, data storage, and AI tools. The company also operates advertising, logistics, and content publishing programs for sellers, creators, and advertisers.
Based on the company's 10-K filed Feb 6, 2026.
Nasdaq · Consumer Cyclical
SEPT Low Target
$275.00
SEPT Mid Target
$337.50
SEPT High Target
$385.00
Analyst Consensus
$337.50
Thesis
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for AMZN.
Start Free Trial →Valuation Verdict
FAIR
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$313.64
14
Moat Score
NONE
3/9
Piotroski Score
N/A
Altman Z-Score
Insider Signal
SELLING
0 buys / 8 sells (90d)
Congress Signal
BUYING
10 buys / 10 sells (90d)
Institutional
N/A
Short Squeeze Risk
LOW
Signal: NEUTRAL
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Herrington Douglas J | officer | Sale | 1,000 | $243K | Nov 2, 2026 |
| Herrington Douglas J | officer | Sale | 1,000 | $252K | Oct 1, 2026 |
| BEZOS JEFFREY P | director officer | Sale | 230,637 | - | Aug 26, 2026 |
| BEZOS JEFFREY P | director officer | Sale | 184,943 | - | Aug 25, 2026 |
| Zapolsky David | officer | Sale | 9,258 | $2.4M | Aug 24, 2026 |
| Garman Matthew S | officer | Buy | 4,860 | - | Aug 21, 2026 |
| Garman Matthew S | officer | Buy | 1,480 | - | Aug 21, 2026 |
| Garman Matthew S | officer | Buy | 4,000 | - | Aug 21, 2026 |
| Garman Matthew S | officer | Buy | 7,836 | - | Aug 21, 2026 |
| Garman Matthew S | officer | Sale | 2,159 | $556K | Aug 21, 2026 |
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →Revenue YoY
N/A%
3yr Revenue CAGR
N/A%
EPS Growth YoY
N/A
FCF Growth YoY
-76.6%
Revenue Trend
UNKNOWN
SEPT Investing tracks real-time dark pool institutional trades for AMZN, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 24:54:36 | $267.15 | 1,000 | $$267K | SELL |
| 24:44:05 | $267.46 | 1,000 | $$267K | SELL |
| 24:40:29 | $267.50 | 2,250 | $$602K | BUY |
| 24:40:29 | $267.33 | 1,440 | $$385K | BUY |
| 24:36:54 | $267.14 | 2,481 | $$663K | BUY |
5 dark pool trades shown · $$2.2M preview volume
Real-time institutional flow, block trades, and net positioning
SEPT Investing provides real-time options flow tracking for AMZN, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $242.5 | Nov 13 | 2 | $$50 | 10 | SWEEP |
| CALL | $300 | Nov 20 | 9 | $$39 | 3 | SWEEP |
| CALL | $300 | Nov 20 | 9 | $$13 | 1 | SWEEP |
| PUT | $252.5 | Nov 13 | 2 | $$100 | 5 | SWEEP |
| PUT | $252.5 | Nov 13 | 2 | $$60 | 3 | SWEEP |
5 options trades shown · 40% calls
Unusual activity, GEX levels, max pain, and dealer positioning
SEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for AMZN. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Market News Summary $AMZN — JPMorgan Names Amazon a Top AI Pick, Citing AWS Growth Projections UPGRADE | BULLISH | UP JPMorgan naming Amazon a top AI pick is a modest analyst endorsement, likely to p...
Market News Summary $SPY — S&P 500 Faces Double Top Risk as Rate Hike Bets Build and AI Fears Spread MACRO | BEARISH | DOWN Double top risk, rising rate hike bets, and AI fears weigh on broad market ...
Market News Summary $AMZN — CoreWeave and Nebius Tumble 15% as Amazon and Big Tech Hyperscalers Outlast AI Data Center Selloff MACRO | BULLISH | UP Amazon and hyperscalers are outlasting the AI data ...
Join 3,500+ traders discussing AMZN in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
SEPT's Trading AI has generated a free, downloadable PDF research report for AMAZON COM INC (AMZN) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (8 articles analyzed), and SEC filing intelligence...
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →AMAZON COM INC (AMZN) is at $267.44, up 0.48% (+$1.27) at the Nov 12, 2026 close.
Latest AMZN news — Nov 11, 2026: Judge certifies class in suit over Amazon Photos face data · Nov 11, 2026: Amazon starts program to back outside deep tech work in sustainability
Amazon shares closed at $240.43, up 3.39% on volume of over 81 million shares, as the company disclosed rare financial details for its Prime Video business, including revenue and profitability figures, and reported a record start to its NFL viewership. Several analysts reiterated bullish ratings, with Scotiabank, Wells Fargo, TD Cowen, Morgan Stanley, and RBC Capital all maintaining Outperform or Buy-equivalent calls, though most trimmed their price targets to between $300 and $340.
The average analyst price target for AMZN is $337.50, ranging from $275 to $385, based on 16 analysts.
Analyst ratings for AMZN: 1 Buy, 81 Hold, 0 Sell — consensus Hold.
AMZN last reported on Oct 29, 2026: EPS $1.98 vs $1.97 expected — a beat of 0.5%.
AMZN does not currently pay a dividend.
AMAZON COM INC reported $180.9B of debt and $55.8B of cash (Sep 30, 2026).
Support: $265.34, $255.36, $244.72. Resistance: $275.34, $287.20.
Insider activity: SELLING, 0 buys and 8 sells in the last 90 days.
Nov 11, 2026: Judge certifies class in suit over Amazon Photos face data · Nov 11, 2026: Amazon starts program to back outside deep tech work in sustainability · Nov 10, 2026: Amazon Web Services starts $100 million health impact program