AAPL today
$354.88-$0.75 (-0.21%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourBullish
1 hourAscending Triangle
15 minBullish
5 minConsolidating
Daily trend turns down below $325.33
Key levels
Resistance$355.38
Support$338.30
Support$325.33
Latest news & SEC filings
ProductApple Ships Version 27.2 of Its HomeView App
SEC FilingApple Inc. filed an insider trading report (Form 4)
All AAPL news →About Apple
Apple makes phones, laptops and desktops, slates, watch-style devices, earphones and mixed-reality headsets, plus a broad set of services tied to them. Its hardware families carry names such as iPhone, Mac, iPad, Apple Watch, AirPods and Apple Vision Pro. Service revenue comes from ads, extended support plans, online storage, app and media marketplaces, subscription content like music and games, and its card and tap-to-pay offerings. Buyers span everyday shoppers, smaller companies, schools, large organizations and public agencies, with operations grouped across the Americas, Europe, Greater China, Japan and the rest of Asia Pacific.
Based on the company's 10-K filed Nov 3, 2026.
Nasdaq · Technology
Apple Inc. (AAPL)
What Is the Price Target for AAPL?
SEPT Low Target
$250.00
SEPT Mid Target
$340.00
SEPT High Target
$425.00
Analyst Consensus
$340.00
Is AAPL a Buy or Sell Right Now?
Thesis
- •Revenue growing 15.1% YoY with ACCELERATING trend — accelerating momentum.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for AAPL.
Start Free Trial →Is AAPL Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$280.25
67
Moat Score
NARROW
9/9
Piotroski Score
13.3
Altman Z-Score
What Is Smart Money Doing with AAPL?
Insider Signal
SELLING
0 buys / 15 sells (90d)
Congress Signal
BUYING
3 buys / 17 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Newstead Jennifer | officer | Sale | 2,399 | $843K | Nov 10, 2026 |
| Newstead Jennifer | officer | Sale | 2,399 | $781K | Nov 3, 2026 |
| Newstead Jennifer | officer | Sale | 2,399 | $824K | Oct 27, 2026 |
| Newstead Jennifer | officer | Sale | 2,399 | $815K | Oct 20, 2026 |
| Newstead Jennifer | officer | Sale | 2,399 | $828K | Oct 13, 2026 |
| Newstead Jennifer | officer | Sale | 2,399 | $796K | Oct 6, 2026 |
| COOK TIMOTHY D | director officer | Sale | 23,143 | $7.7M | Oct 2, 2026 |
| COOK TIMOTHY D | director officer | Sale | 39,492 | $13.1M | Oct 2, 2026 |
| COOK TIMOTHY D | director officer | Sale | 88,239 | $29.4M | Oct 2, 2026 |
| COOK TIMOTHY D | director officer | Sale | 40,879 | $13.7M | Oct 2, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →AAPL Growth Story
Revenue YoY
15.1%
3yr Revenue CAGR
7.7%
EPS Growth YoY
20.38%
FCF Growth YoY
37.8%
Revenue Trend
ACCELERATING
Dark Pool Trades for AAPL
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for AAPL, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 24:57:32 | $355.03 | 1,000 | $$355K | SELL |
| 24:35:07 | $354.75 | 3,000 | $$1.1M | SELL |
| 24:34:34 | $355.00 | 3,000 | $$1.1M | SELL |
| 24:29:35 | $354.78 | 1,196 | $$424K | SELL |
| 23:36:51 | $355.69 | 1,085 | $$386K | BUY |
5 dark pool trades shown · $$3.3M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for AAPL
PREVIEWSEPT Investing provides real-time options flow tracking for AAPL, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $350 | Nov 13 | 1 | $$255 | 5 | SWEEP |
| PUT | $355 | Nov 18 | 6 | $$5005 | 13 | SWEEP |
| PUT | $350 | Nov 13 | 1 | $$5100 | 100 | BLOCK |
| PUT | $350 | Nov 13 | 1 | $$572 | 11 | SWEEP |
| PUT | $350 | Nov 13 | 1 | $$52 | 1 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About AAPL
10 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for AAPL. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
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Zone Setup — $AAPL (Apple Inc.) Price: $342.37 | Zone: $340.99 — $354.50 Conviction: HIGH | Analyst upside: +-0.7% Near support (10% of range, within one daily ATR) — reversal watch. Earnings: DOUBL...
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Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Apple Inc. (AAPL) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (5 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →AAPL — frequently asked questions
What is AAPL stock price today?
Apple Inc. (AAPL) is at $354.88, down 0.21% (-$0.75) at the Nov 12, 2026 close.
Why is AAPL stock moving today?
Latest AAPL news — Nov 12, 2026: Apple Ships Version 27.2 of Its HomeView App · Nov 12, 2026: Apple Inc. filed an insider trading report (Form 4)
Why did AAPL stock move on Nov 2, 2026?
Apple reported fourth-quarter results that beat Wall Street targets, with earnings per share of $2.10 versus the $1.98 consensus and revenue of $114.477 billion versus the $113.392 billion consensus, while also noting its active installed base hit an all-time high and quarterly operating cash flow of $28 billion, matching the amount returned to shareholders. Despite the bullish earnings news, the stock closed down 0.98% at $339.31, trading between a low of $335.82 and a high of $343.80 on volume of 49.1 million shares.
What is the AAPL price target?
The average analyst price target for AAPL is $340.00, ranging from $250 to $425, based on 17 analysts. Latest: China Renaissance upgrade on Nov 11, 2026.
What do analysts rate AAPL?
Analyst ratings for AAPL: 4 Buy, 54 Hold, 6 Sell — consensus Hold.
Did AAPL beat earnings?
AAPL last reported on Nov 2, 2026: EPS $2.10 vs $1.99 expected — a beat of 5.5%.
What is AAPL's P/E ratio?
AAPL trades at a P/E of 39.5 vs a Technology average of 28.8.
Does AAPL pay a dividend?
Yes. AAPL's dividend yield is 0.40%.
How much debt does AAPL have?
Apple Inc. reported $78.1B of debt and $36.3B of cash (Sep 26, 2026).
What are AAPL support and resistance levels?
Support: $338.30, $325.33, $309.90. Resistance: $355.38.
What are insiders doing with AAPL?
Insider activity: SELLING, 0 buys and 15 sells in the last 90 days.
What is the latest news on AAPL?
Nov 12, 2026: Apple Ships Version 27.2 of Its HomeView App · Nov 12, 2026: Apple Inc. filed an insider trading report (Form 4)